Soon, when you walk into your local Canadian Tire, you will see some familiar stripes that you associate with Hudson’s Bay Company.
Canadian Tire announced that it has entered into an agreement to buy the rights to become the owner of the intellectual property of the Hudson’s Bay Company. This includes the HBC Stripes and various company names, logos, designs, coat of arms and brand trademarks. Yes that also includes the Zellers name and logo!
The purchase price is $30 million.
